Google SEO 2023: Complete SEO Beginner’s Guide

Now this is most apparent with blog posts, but you can do this for landing pages as well. Header tags play an important role in organizing your content hierarchy while also helping search engines understand the structure of your page. Use header tags (H1, H2) appropriately to separate sections and subtopics, making it easier for both users and search engines to navigate your content.

Track your performance

In this case, either change the links to point to the correct page or add 301 redirections to redirect links to a valid page. This new concept introduced by Google tries to measure how users perceive the experience of interacting with a website. When evaluating the SEO performance of a website, most people look at the desktop version, forgetting that Google uses mobile-first indexing. Featured snippets appear on top of the organic results, get more traffic, and help the brand reputation. To avoid keyword cannibalization, we merged the pages and added a 301 redirect from the “SEO Fundamentals” page to our SEO Basics page. A great way to improve your SEO without publishing new content is to use Google Search Console to find pages with high impressions but low CTR.

Tracking, Monitoring, and Adjusting Your SEO Strategy

Google searches can return billions of results — but most people only view the top 10. It is essential to do a deep analysis of your website and identify penalties that need fixing. Having penalties means your website could no longer be listed, and or your ranking has dropped. A penalty can affect one part of your website or the whole thing. Google Analytics offers a gold mine of information to improve your Google ranking.

For example, when I talk about case studies within the content, I always link to the case studies section of the site.
Your strategy should also include adding new and updating old content regularly, as fresher content ranks higher for most topics.
Sponsoring or participating in community events boosts brand visibility and community connection.
Select one key product or service page and implement schema markup using JSON-LD format.
For example, top results for “Dentist in Dallas” are Google Business profiles.

Hey, we’re Databox.Our mission is to help businesses save time and grow faster. “One great way to improve the ranking of your landing pages is to pay attention to your landing page’s heat map,” suggests Anna Tatelman of Online Optimism. Despite its importance, The Search Engine Shop’s Brendan Tully notes, “we see thousands of websites every year and one weird thing that almost all of them have is poor on-page SEO.

Content that captures attention, answers questions and delivers fresh insights will always outrank the rest on Google. The more valuable and relevant your content is to the user, the more likely you will rank higher. High-quality content features a striking introduction, sparks the reader’s interest, and fluently presents information. To turn heads, your content must be a showstopper and provide elements and angles that haven’t been discussed before.

If you’ve just launched a new SEO campaign, you’ll probably naturally be checking your rankings frequently. Checking on a bi-weekly basis should allow you to keep up-to-date with minor changes while SEO Anomaly giving you enough time to focus on other SEO tasks. This is generally part of the package of targeting seasonal keywords. You may notice them climbing back up the rankings when the season comes back around again. On the other hand, if you’ve acquired a large number of spammy backlinks recently, this could result in a Google penalty which, in turn, could lead to a significant drop in your rankings. Overall, the Position Changes tab is a great way to keep track of your keyword portfolio quickly and easily.

Track your performance

Tracking, Monitoring, and Adjusting Your SEO Strategy

Leave a Comment Cancel Reply